What online sportsbooks are currently live in NJ?
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DraftKings Sportsbook
FanDuel Sportsbook
BetStars Sportsbook
888 Sportsbook
SugarHouse
Caesars
playMGM
William Hill
Hard Rock
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Resorts
Who found when in NJ?
DraftKings Sportsbook has been the first portable platform to start Aug. 1, and it held a monopoly on the market for more than three weeks.
The playMGM sports betting app went live on Aug. 22, and the coming of SugarHouse Sportsbook a day later brought the running count . A week after, both FanDuel Sportsbook and William Hill joined the online sports gambling realm.
Caesars added mobile gambling on Sept. 6, just at the nick of time for NFL season. The next Monday, 888 Sportsbook appeared in the market. Then came BetStars, integrating sportsbook functionality into its existing PokerStarsNJ platform.
Casinos and racetracks are allowed to form as many as three online partnerships apiece — and many are set up — but they need to have a physical sportsbook first. Eight NJ casinos and racetracks have retail sportsbooks at the moment.
Here is the present landscape for both brick-and-mortar sportsbooks and their affiliated online brands:
Resorts Atlantic City and DraftKings Sportsbook
Resorts AC has numerous sports gambling partnerships under its belt. One of them entails DraftKings Sportsbook, that was officially the first to market with a legal online sports gambling site and program.
The DraftKings sports gambling soft-launched on Aug. 1, along with the full launch came on Monday, Aug. 6. The program and browser-based online sportsbook are totally operational, offering a vast array of conventional and in-game bets.
In November, DraftKings declared it would operate the retail sportsbook interior of Resorts — its very first brick-and-mortar implementation.
Receive a peek at the online/mobile stage here.
Resorts and BetStars
Resorts has been the most active of the Atlantic City casinos, evidently the first to use up its allotment of three online brands.
Early in August, the casino enlarged its long-standing partnership with The Stars Group to include sports gambling. The team has years of experience with Resorts, offering NJ online casino and poker platforms under the PokerStars brand.
BetStars sportsbook launched on Sept. 13. Its iOS app started Oct. 20.
SBTech, also Resorts also includes a new venture with B2B heavyweight SBTech. Under its stewardship, the retail sportsbook started on land in early August.
Resorts established its self-branded online/mobile stage in January 2019.
Borgata and playMGM
At the Marina District of Atlantic City, the beautiful Borgata launched sports gambling on property on June 14. A bit more than two weeks later, it began offering online wagering via a standalone playMGM sports betting app. First available just on Android, the iOS version went live Oct. 20.
Borgata is using its existing racebook as a temporary, hybrid space on property, but growth is on the horizon. Back in December, MGM stated the property would spend $7 million into a brand new standalone sportsbook. Timeline? Uncertain at the moment.
Borgata is owned by MGM, which serves up mobile gambling in Nevada via playMGM, as well. The newest is also accessible as a NJ online casino, but the products are different for now.
Meanwhile, the MGM has formed partnerships with GVC and Boyd Gaming which will cause additional branded sports betting apps and websites in multiple states.
Golden Nugget (and SugarHouse, previously)
The Golden Nugget has a few significant partnerships set up, but once more, the implementations aren’t fully clear yet. It does have a land-based sportsbook, though, a permanent space that started just in time for football season.
In May, Churchill Downs announced partnerships with both the Nugget and SBTech, charting its route into New Jersey. Whether this really is a turnkey venture or just a skin bargain (more likely) remains to be seen, and launch isn’t especially imminent — maybe early next year.
The Nugget also had a deal with Rush Street Gambling, which works the PlaySugarHouse NJ online casino. On Aug. 23, SugarHouse added sports gambling to the platform, which makes it the third to go online. The SugarHouse Sportsbook can be found on web and mobile devices.
Golden Nugget itself operates virtual and live sportsbooks in Las Vegas, so it probably won’t need to engage a new provider. It needs to be said, however, that ties into the Houston Rockets will preclude the Nugget from accepting bets on NBA games in New Jersey.
In October, SugarHouse switched partners and tasked with Monmouth Park, likely to escape from beneath that NBA restriction.
Monmouth Park along with William Hill
Monmouth Park started making programs for sports gambling back in 2013, securing a partnership with William Hill. The William Hill mobile sports gaming program soft-launched on Sept. 2.
Years after their first union, the land opened the state’s first sportsbook and printed the initial legal ticket on June 14. The governor was on site to christen the NJ sports gaming industry and wager on the World Cup.
The partnership figures to work well for Monmouth Park’s endeavors in the electronic realm. Based in the UK and using a US arm in place, William Hill is richly equipped with tools, and its US team currently works a Nevada sports betting app. There’s no reason to expect anything different in New Jersey.
Monmouth Park and William Hill launched cellular sports betting last fall.
And SugarHouse
As stated above, SugarHouse joined the Monmouth Park household in October as a permit spouse.
Meadowlands Racetrack and FanDuel Sportsbook
If you could select a place to build an NJ sportsbook, you may pick Meadowlands Racetrack.
The property lives from the slopes of MetLife Stadium, home to the New York Giants and Jets. Having a sportsbook near the edge is enviable at this time and NJ captures plenty of New York traffic. Expect fandom and geography to induce busloads of visiting visitors this year.
Like its competitors in Oceanport, Meadowlands is putting together an ambitious program for sport gambling. It recently entered into a long-term partnership with Betfair US, the domestic arm of Paddy Power Betfair.
Meanwhile, PPB acquired daily fantasy sports manufacturer FanDuel to serve as the face of its US products. The FanDuel Sportsbook in the Meadowlands Racetrack started July 14.
Much like the retail performance, the online/mobile system is branded as a FanDuel Sportsbook. The product started on Sept. 1.
PointsBet
Australian firm PointsBet arrived at the United States in late 2018 using a different kind of sports gambling product. PointsBet partnered with Meadowlands Racetrack to operate under its license as one of its three available skins.
PointsBet does offer traditional sports gambling, but makes its title on a product that allows players to win or lose large on every bet.
Ocean Resort Casino
Down on the Boardwalk, the new Ocean Resort Casino is another place you may wager right now.
When Bruce Deifik purchased the land in January, he said he wanted it to be the”best in market” for sports gambling. Although the ORC is brand-new, it looks like Deifik is operating to make good on these plans.
The physical sportsbook opened for business in the middle of the casino floor on June 28, inhabiting the huge footprint of the former nightclub.
Sportsbook surgeries for ORC are also powered (and branded) from William Hill US. Mobile sports gambling is accessible through Ocean as well.
Hard Rock Atlantic City
A name change and a renovation have turned the older Trump Taj Mahal to the gorgeous brand new Hard Rock AC home only a few strides down the Boardwalk. The resort launched its retail and mobile sports gambling operation in January 2019.
At the grand opening in June, Chairman Jim Allen verified Hard Rock would be in the company of sports gambling. We also learned that company is subject to some additional restrictions because of its relationship with the NFL and the Miami Dolphins. Hard Rock won’t be able to”set the bet” as Allen put it, needing a third party to deal with the action.
In July, a new venture involving HRAC and Bet365 surfaced in documents filed with the DGE. Bet365 is an enormous outfit based out of England, and Hard Rock will provide its entry point into the US market. You’ll see its mobile app hit the virtual shelves at the appointed time, whenever the time may come.
Hard Stone also struck a partnership with Kindred Group — best known for the Unibet brand. Both deals are pure branding deals, nevertheless, so neither supplied insight into Hard Rock’s own plans.
In October, Gaming Innovation Group (GiG) announced it signed a letter of intent to electricity people Hard Rock platforms. The alliance covers both retail sports betting on property as well as online/mobile channels.
Caesars, Bally’s, Harrah’s
Caesars has started brick-and-mortar sportsbooks in Bally’s and Harrah’s, the former also serving its own eponymous casino on the Boardwalk. As it formed a new partnership with Scientific Games, Caesars declared that mobile/online betting would accompany”quickly.”
About a month after, it delivered. Caesars additional sportsbook performance to its existing NJ online casino program on Sept. 6, just hours prior to NFL kickoff.
Under Caesars’ casino permit, the cellular 888 Sportsbook went the next Monday. The 888 iOS app went on Oct. 20.
Tropicana
Apart from Freehold Raceway, that leaves Tropicana since the sole other land we have not mentioned.
Eldorado Resorts conducts the gambling operations, and it recently entered into a partnership with William Hill for operations. The on-site sportsbook opened in October.

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